Sunday, August 22, 2010

Can anybody help me about brand awareness?

If I want to do a questionnaire about brand awareness,what questions should I asked?and does anybody know any website I could refer to for the questions asked?and the counting method. Any books reference would be greatly appreciated.....thank very much

Can anybody help me about brand awareness?
i would first start at the list of recalls see what brands seem to have the most defects (companies) then i would search them brands one by one to get numbers or percents of what kinds of products by catagories you need





hope this helps some





good luck
Reply:yes you can ask the online questions on given url below so try here ...........





http://www.searchenginerankings.com.au
Reply:Look out for this excellent and comprehensive book "Managing Brand Equity" by David A Acker.
Reply:Try the site posted at the bottom. It starts to get better at the bottom of page 7.


I have already taken the class and I remember that one of the features was calling people and see which commericials they were able to recall at a specific time length, say the hour of the American Idol, or whatever. It all depends on your audience.
Reply:try these sites





http://www.computerworld.com/softwaretop...





http://www.onpoint-marketing.com/brand-a...





http://www.investopedia.com/terms/b/bran...


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